BabyTV Social Media
As the graphic designer for BabyTV, I'm responsible for creating fun, engaging, kid-friendly content for their social media accounts and website. I design and produce videos and motion graphics as well as still imagery, predominantly for publication on Instagram.
BabyTV Rebranding Project
In 2024, I led a rebranding initiative for BabyTV. I designed a new icon for the BabyTV video app and overhauled the visuals on Google Play and App Stores.
Current Store Images and Old App Icon
Redesigned Store Images and Updated App Icon
Brand Logo
As an extension of this project, I created an updated brand logo and style concept for marketing and promotional materials.
For the past year, parents have been submitting their children's drawings to BabyTV and we've been airing their creations on broadcast television. We decided to take this one step further and apply this "drawing style" aesthetic to our new marketing campaigns. For this rebranding project, I recreated the iconic BabyTV logo with a hand-drawn cloud and lettering, which I placed against drawing backgrounds to give an overall feeling of warmth and engagement.
BabyTV Marketing
I work closely together with the Marketing Manager for BabyTV to develop innovative designs for promotions and advertising. Some of our recent projects include Disney+, Roku, Amazon, and Kidscreen.
I also provide regular visual presentations of our latest content to our parent company, The Walt Disney Company.
BabyTV Series Logo Translation
I create translated logos for our original series, matching the graphic style and typographic elements of the original title treatments.
BabyTV Series Mockups
I create mockups for upcoming series for producers.
